The 33rd edition of SANA, the International Exhibition for Organic and Natural Products organized by BolognaFiere, in collaboration with FederBio/Assobio with the support of ITA, the Italian Trade Agency, is due to take place from 9 to 12 September at the Bologna Exhibition Centre.
In 2020 the organic market in Italy recorded sales values equal to 4.358 billion euros, a growth rate of +142% in 2020 compared with 2010 (year ending August). In parallel the value of organic exports is estimated at around 2.619 billion euros (over the same 12-month period) with growth of +149% in 2020 compared with 2010 and +3.5% compared with 2019 (Source: SANA Observatory 2020).
Italy’s position in terms of exports is also extremely positive; in 2020 our country ranked in second place behind the USA for organic exports, ahead of our European competitors (Spain and France, in third and fifth place respectively) and China (fourth).
Within this context, organic businesses consider participation at the international trade fair dedicated to the organic sector as the foremost tool for promoting their products on foreign markets and SANA, with its consolidated know-how and the initiatives implemented at institutional level with ICE-ITA and with the leading digital platforms, is without doubt the ideal platform with which to develop business on foreign markets.