Established by the German-based environmental and waste disposal specialist Landbell Group, the Green Alley Award is an annual prize promoting European startups in the circular economy. The award is dedicated to three specific high-potential fields: Recycling, Waste Prevention and Digital Solutions.
The 2021 recipient of the Green Alley award and winner of €25,000 is the circular bio-economy and female-founded startup traceless materials from Germany. Thanks to their special technology, agricultural industry residues are transformed into a sustainable alternative to film or hard plastic packaging or plastic coating. The result is an all-natural material that is both completely bio-based and can be composted in the organic waste bin within two to nine weeks.
Jan Patrick Schulz, CEO of Landbell Group: “What convinced us about traceless material’s business idea was their holistic bio-circular approach to producing an environmentally friendly alternative to conventional plastic. Traceless materials claims to need no harmful additives and could save up to 87% of carbon emissions while being competitive in material properties and price. The solution also supports the European Union’s ban on certain single-use plastics that will go into effect in July this year.”
Anne Lamp, CEO and founder of Traceless Materials: “The Green Alley Award helps us to raise awareness of our innovative alternative to plastic – designed for nature. Our goal is to establish Traceless as an ingredient brand, creating awareness and demand for our uniquely sustainable material solution among end consumers.”
