Georgetown University’s McDonough School of Business in Washington, D.C chooses Sitma for an e-commerce sustainability project. The purpose of the project consist in develop a method to analyze and contain CO 2 consumption and emissions deriving from the automatic packaging processes of Sitma lines, with a specific focus on e-commerce solutions, and then define a go-to-market strategy. Sitma has always kept a close eye on sustainability: it developed packaging systems that can use paper instead of plastic, as well as solutions that can create packaging tailored to the contents to minimize waste. However, the company wanted to go a step further and look for tools able to provide objective data and values. Thanks to a cooperation with a young team from Georgetown University, the company developed, along with an intelligent system to recognise and track the material used on automatic packaging machines, it has created a synergy with a dedicated software with the aim of mapping the packaging process to then ensure limited energy consumption and the impact on the environment. After an initial analytical phase, the study was based on the implementation of a tool capable of collecting and analysing data as precisely and objectively as possible. It also discussed the stages before and after packaging, for example by examining the end-of-life stage for packaging and products.