A name used for the standardized description of a function, technology, product, or service. Designations like cartons for beverages, laminated cartons, laminated paper-plastic cartons, laminated packages, for instance, are generic names identifying packages used for liquid foods produced by different firms and with different technologies, but relating to specific types of packages and packaging systems. The generic name (laminatde carton) describes the function and technology, whereas the trademark Tetra Brik Aseptic® identifies a specific packaging system, which is entirely different from any other system produced by another company. The trademark, correctly used both orally and in writing, should go with the generic name of the product (e.g. “a Tetra Prisma package”) or of the machine (e.g. “the Tetra Rex machine”) employed to produce, open, fill, seal and convey it.
