“La soluzione di Aranow ci ha permesso di passare da una produzione di 70 pezzi al minuto a 300, con il risparmio energetico che consente di produrre di più in meno tempo. Abbiamo ridotto i tempi di fermo macchina e la linea è in funzione mediamente 8 ore al giorno, anche se con picchi di lavoro fino a 18 ore. Il cambio di linea mirava anche ad aggiungere valore al nostro brand: lo stick rimane l’elemento chiave per il marketing. Abbiamo già richiesto una seconda linea”. Così Ruben Akopian, direttore del marchio Royal Armenia, sintetizza la collaborazione con Aranow, uno dei leader nei sistemi di confezionamento in strip e stick pack.
“Aranow's machinery allowed me to go from a production of 70 spm to 300 spm, with the energy savings of producing more in less time. I have also reduced the downtime and the machine works an average of 8h a day (although in peaks of work up to 18h). The change of equipment was also aimed to give value to our product. The stick pack is its packaging and therefore a key element. I think it reflects the quality of the product itself. I have the confidence of having a machine that does not cause any problems. Well, I think that there is no better sign of satisfaction than repeating, right? I already have my second Aranow machine.”
This is the opinion of Ruben Akopian, brand director of Royal Armenia, the first company in Armenia to process and package high-quality green coffee importing the best varieties from Brazil, Colombia, Vietnam, Indonesia and other countries.
Due to the growing demand, this company needed a holistic solution that allowed them to save time and costs, without losing quality in their product. During these years, the Company has become the leader in Armenia in the coffee industry, continuously following the advances of modern technologies and meeting highest quality demands of consumers. In 2013, to meet the growing demand, Royal Armenia relies on Aranow to equip itself with the Vertical Form Fill & Seal (VFFS) machine, managing to dose "3 in 1" coffee into stick packs, count them and group them into pad-type bags.
“When I started in the 3 in 1 coffee in stick pack business, I relied on an affordable single dose machine, however, as I saw the demand was increasing, I was aware that I needed to find a better long-term solution. In the plant, I had a horizontal packaging machine of a global packaging machine manufacturer.”
Mister Akopia remembers simply carrying a stick and the powdered product, setting the quantity to be packed and the production capacity. He immediately saw that the An650 VFFS model was flexible, efficient and perfectly suited to our needs.
The project started in this easy way but the complicated part was the integration with the current machinery. Despite the fact that the Aranow machine produced and grouped correctly, it was not possible at first to seal the sticks correctly grouped in 10 or 20 units in the bag. Fortunately, Aranow facilitated to test the complete line in its warehouse where it was possible to find the solution.
“Once the machinery was delivered, a technician was sent to train our team – said mister Akopia – but we found the operating system easy and intuitive. The only time we needed technical support was when we changed the production from packing coffee, powdered milk and sugar, to packing chocolate powder. Aranow in remote, guided us in the setup.”
