Crown Food Europe has collaborated with D’Aucy a brand of French food manufacturer Eureden Long Life, to launch Bien Cultivés, a bio-diverse range of vegetables in glass jars. Featuring Crown’s patented Orbit™ closure – designed to offer ease of opening of glass jars for consumers of all ages – the new range includes eight vegetable products. The line serves as a testament to D’Aucy’s commitment to agro-écologie.
Glass jars are a mainstay for D’Aucy, and the addition of the Orbit™ closure significantly enhances the container functionality and shelf appeal. Made from metal, the closure reflects D’Aucy’s commitment to sustainability. Facilitating the use of glass jars for little ones and elder consumers, is a further pledge to inclusion and social responsibility.
The closure is composed of a central, floating panel that is vacuum sealed to the jar and an outer ring that provides further product protection and acts as the opening and re-closing device. A simple twist loosens the ring and breaks the seal from the lining compound without resistance. As a result, the torque or pressure required to open a jar is significantly reduced, making it a far simpler process for consumers of all ages. With 20% growth year on year, the Orbit™ closure has been adopted by major European brands and is now available to consumers across the continent. The first three products of the Bien Cultivés range, Red Lentils, Red Beans and Chickpeas, will be launched in France in April in 42.5 cl. The additional products will follow in November.
