Leading Australian brand MasterFoods™ has yesterday announced a major step forward in its sustainability journey with a trial of new paper-based packaging for their MasterFoods Squeeze-On Tomato Sauce packs, which can be recycled via traditional kerbside recycling. The MasterFoods Recyclable Squeeze-On Tomato Sauce packs are made in Mars Food & Nutrition’s manufacturing site in Wyong on the Central Coast. The new paper-based packs contain 58% less plastic than the original MasterFoods™ Squeeze-On packs, further contributing to Mars Australia’s aim of creating a circular economy and working towards Australia’s National Packaging Targets.
This innovation is the result of five years of research and development trials by Easysnap with $3 million invested in the project so far – a significant undertaking to ensure that the new paper-based packs are as easy to use as the much-loved original. MasterFoods’™ priority was to ensure that Tomato Sauce lovers should still be able to hold a pie in one hand, and their sauce in the other. To use, simply find the icon ‘this side up’ on the pack, pull the ends towards you, fold and squeeze. After use, consumers can now put the empty paper-based pack in a recycling bin instead of general waste. The new MasterFoods™ paper-based packs make it easy-squeezy for consumers to recycle, without compromising on the taste of Australia’s favourite tomato sauce.
MasterFoods™ will launch a trial of its innovative paper-based squeeze-on packs in November 2024, and the packs should be available through to April 2025. The trial will take place across a variety of locations, including sporting stadiums, petrol stations, mining sites, and pie shops. More than a million units of this new paper-based packaging will be evaluated by consumers during this trial.
This is another significant step forward in Mars Australia’s sustainability journey, following the launch of paper-based wrappers for its Australian-made chocolate bars in 2023 and the recent announcement that 200g and 500g single variety packs of SCHMACKOS™ STRAPZ™ and STIX™ now feature packaging made from 60% recycled plastic through a mass balance approach.
